A great website will:

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Cater to different types of visitors.

Some people will come to your website with little to no information about who you are and what you do. Other people will come who are already very familiar with your brand and just need answers to specific questions. Both types of visitors will have different experiences and will take different routes as they Navigate around your site, attempting to satisfy their own goals.

A great website will easily allow them to do this, while helping them feel comfortable and confident in the business itself.

Be easy for a business to edit and update.

A great website is not a static experience. A website when it launches should be a platform for new ideas, experiences, and growth. If your business is handed a website that they can’t easily control and build upon, then there is a big issue. (Content)

Cater to different types of visitors.

Some people will come to your website with little to no information about who you are and what you do. Other people will come who are already very familiar with your brand and just need answers to specific questions. Both types of visitors will have different experiences and will take different routes as they Navigate around your site, attempting to satisfy their own goals.

A great website will easily allow them to do this, while helping them feel comfortable and confident in the business itself.

Cater to different types of visitors.

Some people will come to your website with little to no information about who you are and what you do. Other people will come who are already very familiar with your brand and just need answers to specific questions. Both types of visitors will have different experiences and will take different routes as they Navigate around your site, attempting to satisfy their own goals.

A great website will easily allow them to do this, while helping them feel comfortable and confident in the business itself.

Cater to different types of visitors.

Some people will come to your website with little to no information about who you are and what you do. Other people will come who are already very familiar with your brand and just need answers to specific questions. Both types of visitors will have different experiences and will take different routes as they Navigate around your site, attempting to satisfy their own goals.

A great website will easily allow them to do this, while helping them feel comfortable and confident in the business itself.

Cater to different types of visitors.

Some people will come to your website with little to no information about who you are and what you do. Other people will come who are already very familiar with your brand and just need answers to specific questions. Both types of visitors will have different experiences and will take different routes as they Navigate around your site, attempting to satisfy their own goals.

A great website will easily allow them to do this, while helping them feel comfortable and confident in the business itself.

Cater to different types of visitors.

Some people will come to your website with little to no information about who you are and what you do. Other people will come who are already very familiar with your brand and just need answers to specific questions. Both types of visitors will have different experiences and will take different routes as they Navigate around your site, attempting to satisfy their own goals.

A great website will easily allow them to do this, while helping them feel comfortable and confident in the business itself.

A great website won't:

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How do I manage my account?

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How secure is the admin area?

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How do I cancel my account?

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Can I send more than one at a time?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In eget bibendum libero. Etiam id velit at enim porttitor facilisis. Vivamus tincidunt lectus at risus pharetra ultrices. In tincidunt turpis at odio dapibus maximus.